The 2025-2029 Strategic Plan marks a transformative phase for the Agricultural Society of Kenya, reinforcing our commitment to innovation, sustainability, and excellence in agriculture, trade and allied sectors. This plan builds on past achievements while integrating key lessons from previous cycles to ensure a forward-looking, adaptive and impact-driven approach.
Through a participatory and consultative process, we have scanned our internal and external environment, reflected on our milestones, and identified critical areas for growth as outlined in our four key result areas.
At the management level, our priority is the successful execution of this plan. We will achieve this by:
- Embedding performance frameworks and KPIs at all levels to track progress and accountability.
- Strengthening risk management strategies, ensuring agility in a dynamic operating environment.
- Driving execution through structured monitoring & evaluation (M&E) mechanisms, from Council oversight to individual performance contracts.
- Leveraging business strategy models (Michael Porter’s Five Forces, Judo Strategy, Red & Blue Ocean) to stay competitive.
- Empowering our human capital with the necessary skills and resources to drive impact.
We understand that sustained success will require collaboration, and we welcome all stakeholders, including government agencies, the private sector, development partners, and our membership to walk this journey with us. The implementation of this plan will be anchored on continuous communication, leadership reinforcement, and capacity-building to ensure alignment at all levels.
On behalf of the management team, I extend my appreciation to all stakeholders who contributed to the development of this Strategic Plan. A special thank you to JEYPENT for their expertise in facilitating this process.
With focus, resilience, and strategic adaptability, we are confident that the next five years will propel A.S.K to greater heights as “Your Agricultural and Trade Partner of Choice.”
Batram M. Muthoka, EBS
Chief Executive Officer